“All I have learned, I learned from books.” ― Abraham Lincoln
I firmly believe that a designer is, above all else, a lifelong student. By constantly learning, we draw new connections, make new observations, and generally improve our ability to solve problems through design.
I strive to always be learning more about how people think, act, and problem solve, including books and documentaries on the field of design itself, as well as business, behavioral economics, advertising and communications.
Recent Highlights
Killer Quote
“There is nothing more frustrating than coming up with the right answer to the wrong question.”
Killer Quote
“For me, a very complex world has to be simplified. Has to be stripped down. And design, for me, was a way out of confusion. Because great design simplifies a very complicated world”
What I’ve Studied
Books
Stanford d.school Reading List (In Progress)
The Art of Innovation
Insight Out
Change by Design
Creative Confidence
Thinking in Systems
Weird Ideas That Work
Wired to Care
Make Space
The Third Teacher
The Achievement Habit
Designing Your Life
Ad Age’s Top Ten Media and Marketing Books (Complete)
Influence: The Psychology of Persuasion
Blink: The Power of Thinking Without Thinking
The Book of Gossage
Good to Great
Where Suckers Moon
Hey Whipple, Squeeze This
The 22 Immutable Laws of Branding
Ogilvy on Advertising
Position: The Battle For Your Mind
E.
Other Books
The Ten Faces of Innovation
Design Research: Methods and Perspectives
Thinking Fast and Slow
Nudge: Improving Decisions about Health, Wealth, and Happiness
The Medium is the Massage
Straight Talk For Startups
Creativity, Inc.
Creativity in Business
Eating the Big Fish
Crossing the Chasm
Good Strategy, Bad Strategy
Playing to Win
The HP Way
The Power of Habit
Made to Stick
A Master Class in Brand Planning: The Timeless Works of Stephen King
Truth Lies and Advertising
The Practical Pocket Guide to Account Planning
Guerrilla Marketing
Storyscaping
Documentaries
Movies
Art & Copy
Helvetica
Objectified
Briefly
The Naked Brand
POM Wonderful Presents: The Greatest Movie Ever Sold
Eames: The Architect and the Painter
Design & Thinking
Milton Glaser: To Inform and Delight
Design Is One: The Vignellis
This Space Available
Story of Content: Rise of the New Marketing
TV and Mini-Series
Century of Self
The Gruen Transfer and Gruen XL
Screenwipe
How TV Ruined Your Life
Abstract: The Art of Design
PBS Frontline: The Persuaders
Nightline The Deep Dive: One Company’s Secret Weapon for Innovation